Miranda for Marie Claire!
2018 / Déc / 03

Check out Miranda‘s photoshoot and the magazine cover for Marie Claire Australia, for the January 2019 edition.

↘ interview for marieclaire.com.au 

MIRANDA KERR TALKS BABIES, BUSINESS AND WHY SHE’S LOVING HER « MUM-BOD » 

Six months after the birth of her second son, the mum of two has never been more content – by Alexandra Carlton

Meet Miranda Kerr 2.0 — the organic kale salad has been interspersed with hot chips and chocolate and the jet-set lifestyle replaced with a family-lead life of routine and consistency. It’s a welcome change, and one that Kerr has embraced after settling into motherhood again following the May birth of her second son, Hart, with Snapchat wunderkind Evan Spiegel. For the first time since she hit the global modelling circuit back in 2004, Kerr has been able to keep her feet firmly on the ground, a position the model turned beauty boss is relishing in. “It’s such a luxury to be able to be settled, to be in one place and have routines,” Kerr tells marie claire Australia. These days, her schedule revolves around her three babies — Hart, her son Flynn, 7, with Orlando Bloom, and her business, Kora Organics — now sold in 2500 retailers worldwide.

“I’m always busy, but I’m balanced busy,” says Kerr, who takes Hart, six months, to work with her at the Kora office, located not far from the L.A home where she and Spiegel live. “I love being a Mum, it’s the most rewarding thing.” She’s even enjoying her new-found “mum-bod”. In response to recent tabloids that scrutinized her growing pregnancy body – none of it fazed her: “It’s really important as women that we’re gentle with ourselves and don’t feel like we have to snap back into shape after a baby,” Kerr says. “It’s OK, I’ve got a mum-bod and it’s fine!” It’s not exactly a belly, but the rock-hard abs she was famous for back in her Victoria’s Secret modelling days are no longer visible. “I don’t mind. It’s all part of it. I took nine months – well, 10 months – to grow a beautiful child and it might take 10 months to feel good in a swimsuit again. Or longer. Or never!”

It’s a refreshing perspective, and Kerr has never looked more beautiful for it. Her confidence levels have changed too — something she credits her husband of 18 months for. Beyond parenthood, the couple collaborate in their respective businesses, with Kerr revealing that Spiegel gave her the courage to take Kora into global cosmetics retail giant Kora in 2017 — a move that has boosted sales by 800 per cent. “I feel really grateful for his love and support,” she says. “And I love seeing him with the boys, they’re really lucky to have him in their lives.”

Check out the interview and the photoshoot with Kate Waterhouse!

↘ Check out the interview here : ↙

 https://katewaterhouse.com/date-with-kate-miranda-kerr-2/

Check out the interview and the photoshoot for Rose INC with Rosie Huntington!

Check out the interview here : https://roseinc.com/miranda-kerr/

Miranda was on the Morning Show Australia, on 7, on October 4, 2018.

Miranda for The Coveteur!
2018 / Août / 08

24 HOURS WITH MIRANDA KERR IN HER MALIBU HOME

Gallery Links : Photoshoots > 2018 > The Coveteur

 

The world stops when you step into Miranda Kerr’s Malibu home. Located just an hour north of Los Angeles, it may as well be a different planet. There are ocean views, crystals galore, and dedicated spaces for both yoga and meditation.

But the house also feels remarkably normal. Childrens’ drawings dot the fridge. The scent of home cooked salmon wafts from the kitchen. If it weren’t for the stunning Damien Hirst on the living room wall, you wouldn’t know you’re in a celebrity’s home. It’s the kind of place where one can imagine all the warm family dinners Kerr will enjoy with sons Flynn and Hart as they grow up.

We caught up with the supermodel and Kora Organics founder three months after giving birth to Hart, her first child with husband and SnapChat founder Evan Spiegel. Here’s how Kerr is adjusting to life as a “new mum.”

What time do you wake up in the mornings?

“My husband wakes up at 5:30 every morning, so, I’m usually up with him.”

Holy hell! Did you always wake up that early?

“Um… no [laughs]. But I also have the kids. Hart is sleeping until right about the same time as Evan—around 5:30 or 6 in the morning. Flynn, who is seven, sleeps until about 6:30.”

What’s the first thing you do in the morning, besides remembering the days when 5:30 was still nighttime?

“Kiss my husband, open the blinds, then I meditate while Evan is in the shower. It’s my moment to myself while my sons are still asleep. I practice transcendental meditation where you’re given a mantra. Everyone has a different mantra, and you’re not supposed to tell anyone. It’s sacred and just for you.”

Does your mantra change?

“You can update it after a certain amount of years, but the one I have right now is working for me.”

What about yoga?

“I love yoga, but I haven’t had much time for it during the week [since Hart was born]. Evan and I do yoga together on weekend mornings.”

What’s your morning bathroom routine?

“I cleanse, mist, and moisture religiously. I always use my Kora rose quartz heart sculptor, which I keep in the fridge overnight. I find it’s really good for puffiness, and my face gets really puffy. I also use eye oil that has a rose quartz roller. As for makeup, I must have Kora luminizer and RMS ‘Un’ Cover-Up in shade 22. I put a drop of face oil in the little concealer pot, then apply it all over my face like foundation.”

What do you eat for breakfast?

“I always start my day with fresh, cold pressed celery juice. I make it at home. Then for food, have you heard of Surya Spa? It’s an Ayurvedic spa that makes this bread that’s vegan and gluten-free. I’ve been having that with ghee on top. Sometimes instead I’ll have cooked millet with a poached egg on top. And, this is very bizarre, but I often cook the millet in chicken bone broth.

Do you drink coffee?

“I like tea—all types of tea. I have a turmeric tea that they made for me at Orchard Street, this place in Australia that makes tonics. Sometimes I just drink hot water. It’s super hydrating, which is good because I’m breastfeeding. I feel like water hydrates me quicker when it’s hot.”

What do you do after breakfast?

“I drop Flynn off at school. Then I have meetings and conference calls for Kora. I’m lucky in that we’ve been able to work from my home since I gave birth—I often like to multitask and wear my favorite new mask while I’m on calls: KORA Organics Turmeric Brightening & Exfoliating Mask. It’s an at-home instant facial that I spent over a year developing with our lab.

Who watches Hart if you have to step away for a moment?

“Evan’s mum is here, and that’s such a help. And my mum came for about six weeks after he was born. My cousin is also here right now.”

What do you normally eat for lunch?

“I love salmon and usually have it a couple times a week. I’ll generally steam it with vegetables and quinoa, then add a homemade soup on the side. My favorite soup at the moment is zucchini/coconut. You literally steam zucchinis, add fresh coconut water and meat, then blend it and reheat everything on the stove.”

And in the afternoons?

“I pick Flynn up from school. Sometimes I do an activity with him or take him to a playdate. Then there are more work meetings and conference calls. To be honest, I do more work between 12 and 7 PM than I do in the morning. And, of course, I spend a lot of time with Hart. He is still young, so I breastfeed him about every two to three hours. Diaper changing, feeding, burping, and cuddling take up big chunks of my day right now.”

Sounds dreamy. Are you able to fit in any exercise?

“I have a couple different trainers that I do yoga and reformer pilates with. To be honest though, I’ve been taking it easy and just doing light yoga and a lot of walking since Hart was born. It’s important to be kind to yourself and body—to have time to rest and recover after birth. I usually take the little one for a walk in the pram in the afternoon, then swim with Flynn in the pool around 6 o’clock. After that, I take a bath. I’m ready to get back into the grind though and plan to kick up the exercise these next few weeks. Cardio on the bike and reformer pilates will be my go-to.”

Tell us what’s on the menu for dinner:

“It varies depending on if Evan is home for dinner or not. We rarely go out. I love to be home and cook. I am definitely a homebody! Evan’s favorite meal that I cook, and mine as well, is my Turmeric Slow Roasted Chicken. I actually made it for him on our wedding day.”

Do you have any dietary restrictions?

“I try to eat organic when possible and stay away from processed foods. But I also try not to be too strict and follow the 80/20 rule—meaning I eat healthy 80% of the time and am more lenient the other 20%. Life is for living; it’s ok to indulge once in a while. I find that the more you try to restrict yourself, the more you want it. Have a couple bites of the chocolate, just don’t eat the whole block at once!”

If you could only eat one thing for the rest of your life, what would it be?

“Papaya with lemon.”

Do you get to relax at all in the evening?

“Once both kids are asleep, I like to do a meditation. I honestly rarely watch TV, but lately I’ve been enjoying West World with Evan. It’s literally the only TV show I’ve watched in a couple years! When it’s time for bed, I put my phone on airplane mode so I won’t be distracted by any alerts, emails, or texts. When you run a business, it’s sometimes hard to put down your phone. I find airplane mode really helps when I need to disconnect. I often also have a cup of chamomile tea before bed.”

How do you get your skin ready for sleep?

“I wash off all my makeup before bed, no matter what. I like to use the KORA Organics Cream Cleanser at night. It’s great for removing makeup. I double cleanse to ensure all is removed. Then I mist my face with our Calming Lavender Mist, as it’s very soothing and relaxing—I also mist my pillow with it. I follow with a combo of the KORA Organics Hydrating Moisturizer mixed with a few drops of the Noni Glow Face Oil. Last, but not least, Noni Radiant Eye Oil. I also like to lather my skin with the Noni Glow Body Oil, especially around my tummy or any areas where my skin stretched during pregnancy. It’s important to nourish and hydrate your skin after pregnancy, as well as while your skin is retracting back to normal.”

Are you a nightgown or t-shirt girl?

“Both! I like to mix it up.”

What time do you usually go to bed?

“9:30 or 10 but I wake up to feed the baby around twelve. Getting that hour in makes a big difference.”

What do you do when you can’t sleep?

“Talk to my husband.”

As a final question, what’s your favorite part of the day?

“When my boys give me hugs and kisses. It’s like my world stops and I just breathe in the love. It’s the best.”

Check out Miranda‘s new photoshoot and interview for Stellar Magazine!

Gallery Links : Photoshoots  > 2018 > Stellar

 

As she prepares to welcome her second baby this month, Miranda Kerr opens the doors to her Malibu home for a photo shoot and interview with Stellar to talk about raising mindful children, why she doesn’t miss those heady years of modelling and how second husband Evan Spiegel has finally brought stability to her life. Earlier this morning we dropped by your son Flynn’s school on the way here, your house in Malibu, for your cover shoot and interview with Stellar.

What does an average day look like for Miranda Kerr?

An average day for me lately is waking up — Evan wakes up at 5.30am, and then I’ll meditate from 5.30 ’til 6, while he has his shower. And then I get Flynn ready for school, we have breakfast, I drop him to school and go to the office. I have meetings, phone calls… you know, I pretty much book myself for the whole time he’s at school. Then I’ll pick him up and we’ll go home, and then maybe he has a play date or he wants to do something fun together. We’ll have an early dinner — I love to eat early. And then get him all ready for bed; we read three books, do a meditation and put him to bed. He’s generally asleep by like 7 or so, and then Evan gets home and I’ll sit and have something to eat again with him [laughs]. Then it’ll be time for me to take a bath or get ready for bed and read a book or whatever, go to bed and do it all again the next day.

Having a supermodel as a fellow mum at the school gate would be pretty intimidating for a lot of women.

Well, I’m friends with lots of them [laughs]! That thought never even crossed my mind. I’m always like, “Hey, how you doin’?” We’re always in the same boat — like, “What’s going on with your child?”

You’re expecting a baby later this month — how are you finding pregnancy the second time around?

It’s interesting because I’m working just as much, but I’m working differently. Before, when I was pregnant with Flynn, I was doing a lot of photo shoots and travel — but obviously I didn’t have Flynn to look after. So I had more time to do, say, yoga. And I was telling Evan, “Aw man, I haven’t had time to do this pre-natal DVD” and then was like, “I wonder why?” And I thought about my day and was like, “Oh OK, that makes sense.” And then on the weekends we just really try to spend family time together.

Flynn turned seven in January. How is he feeling about having a younger sibling?

Oh, he’s so excited. He was asking us for years: “When are we going to have a little baby brother or sister?” and I said, “Honey, we’ve got to get married first.” And then after our wedding, the next day he comes into the room and he’s like: “Is there a baby in there, Mum?” [Laughs.] And I was like, “Honey, no not yet. We have to wait and see.” So I was really excited, when we were in the clear, to tell him.

There’s been a lot of speculation as to whether you’re having a boy or a girl, with many reports claiming you are expecting a daughter.

It’s funny, isn’t it?

Can you confirm or deny?

No. I mean, my husband’s a very private guy, so it’s best to keep it a surprise.

This will be Evan’s [husband Evan Spiegel, co-founder and CEO of Snapchat] first child. How is he feeling about impending fatherhood?

He’s very excited. I mean, the way he is with Flynn is just incredible; they connect really well and love to do little science projects or art things together. And Evan’s very good at getting him involved in charity work; you can tell he has so much respect for Evan. That’s really comforting for me to see. I feel like Evan’s definitely ready. He was very clear about it — “OK, let’s make a baby!” [Laughs.]

You seem to handle co-parenting with Flynn’s dad [Kerr’s ex-husband, Orlando Bloom] in a mature and positive manner.

Always. We all have Christmas [and] Thanksgiving together. We celebrate everything together. And if Orlando’s not away, working or shooting a movie or whatnot, we spend a lot of time together. It’s important to be harmonious and peaceful. And we really are — we genuinely care about and want the best for each other.

It will be yours and Evan’s first wedding anniversary later this month. How is married life treating you?

It’s amazing. I feel like we get closer every day, our bonds develop and we really complement each other. Our strengths and weaknesses balance each other out, and I just feel like we learn a lot from each other. You know, we’re a really good team. We have each other’s back.

Obviously you are both very successful and your children are and will be the respective offspring of a famous model, a movie star, and a billionaire. So how do you keep them grounded?

Flynn, for example, knows that the most important thing is being kind, polite, thoughtful of others, appreciative and grateful for all the little things. It’s so good to hear feedback, from other parents and the school — it’s reassuring to hear: “Flynn has such good manners, he’s so polite, he’s so thoughtful of other children.” I feel proud of that because we’ve tried so hard to teach him by example. And you can only lead by example — try and be the best person you can be and then, hopefully, they’ll be the best version of themselves. And follow in their own little footsteps, but in a way that is kind and thoughtful, and appreciative and courteous of everyone around them.

How important is it for you that your children see their mother working throughout and beyond pregnancy, and maintaining her own identity?

It’s a fine balance. I want Flynn to understand that nothing comes for free — you have to earn it. My mum was working my whole childhood; she wasn’t fortunate enough that she could pick me up from school or even drop me to school. Usually she was at work earlier and then my dad would take me and my grandma would pick me up, or I’d walk. It made me have the strong work ethic that I have now — I really learnt that from my mum. I feel like Flynn understands. He has said to me, “Oh Mum, why do you have to work?” and I’ve said to him: “Honey, because it’s important. We need to put food on the table.”

Late last year you shared some marriage advice given to you by your grandmother, wherein you said: “So when [Evan] comes home, I make sure to have a nice dress on and the candles lit. We make time to have a nice dinner together.” Your comments prompted a huge reaction — much of it negative. Are you a “traditional” wife?

[All I was saying] was that it’s important that you make an effort for each other. My husband makes an effort for me and I make an effort for him. Relationships do require effort and it’s worth it when you put the effort in. That’s all.

When it comes to your career, it seems that increasingly more of your focus is on KORA Organics [the skincare company founded by Kerr that launched in 2009].

By the end of the year we will be in 25 different countries and 2500 actual stores, so I’m really excited that the products will be out there worldwide. It’s been a long journey and one I’ve been very thoughtful about. Because it’s daunting having your own company and investing all your own money! I missed out on so many friends’ weddings and special holidays… everyone would go on holidays and I’d be working, and I was doing that because in my mind I saw modelling as a short-lived job. I remember talking to Evan and he said, “Why are you running around working so hard for everyone else when you’ve got your own company and you’re not giving it the attention that it needs?” He’s got his own company and he’s at work at 6am or 6.30am so he’s really putting in the hours, and he works a lot of weekends as well. He explained to me how he started his own company and put everything that he had into it. And it is all about taking risks when you really believe in something. You do kind of have to take that leap and that is a little uncomfortable, but that’s when you grow. You can’t expect incredible things to happen unless you do take that leap — and push yourself.

Is it true you get alerts on your phone every time there is a sale for KORA?

Oh, I follow everything. So depending on whether I’m logged into the Australian or the American website, I get all the alerts and see where the orders are going and who’s ordered what. That’s fascinating for me to see: “Oh, there’s an order going off to Singapore!”

What would you say to someone reading this who is cynical about organic products and thinks it is a bunch of mumbo jumbo?

There are so many scientific results: for instance, the amount of nutrients that it’s scientifically proven are in an organic tomato versus a non-organic tomato. So you can’t really debate that so much, because when something is non-organic, the soil that it is grown on is generally much more depleted. It’s just about being aware — because when you’re aware you can make a conscious choice. I’m not saying people should be 100 per cent natural and organic. What I am saying is that if you’re educated, then you can make that choice to use products that are healthy. I try to be 80 per cent healthy and 20 per cent indulgent — I feel like that balance works for me.

Do you foresee a day in the not too distant future where you are not modelling at all anymore?

It’s funny, the modelling thing — it’s been 20 years now, and I never thought it would last this long. It’s something that is kind of easy for me to do, so if it works in with my schedule and my family and everything then I’m open to figuring it out. But I am focused first and foremost on my family, and then on KORA, and then after that on other opportunities. But growing KORA is my passion.

You turned 35 last month — how are you finding your 30s? I love it. When I was younger I felt like it was harder to say no to people, even to friends and family, because I wanted to keep everyone happy. But now I don’t find it hard to say no at all and that’s a really great thing. I feel like that’s a common thread with a lot of my friends my age who have gotten to this point, too.

One of the things that first made you a household name in Australia was when you became one of the Angels for Victoria’s Secret. Could you imagine doing something like that again?

Um… [laughs]. I mean it was so fun at that point in my life and I’m just so happy and grateful for that experience. And I’m so happy and grateful that I’m actually not doing that right now [laughs]! I still have friends from Victoria’s Secret that I talk to and hang out with, and we had some incredible memories together that I’ll never forget, and some of the most fun trips of my life. Now I couldn’t imagine travelling like that. Once I had Flynn, that all changed for me.

This year has been seen as a watershed year for women in the wake of the #MeToo and #TimesUp movements. What do you make of it?

Serious issues are being raised and it has sparked discussion, which is a good thing. Everyone should feel safe and everyone should have equal opportunity regardless of their gender. As a society, we have to come together to support each other and lift each other up. I’ve always been for empowering women — and empowering the individual.

We have seen a lot of women in the entertainment and also the fashion industry speak up and share their #MeToo stories for the first time. Have you had any experiences of your own you wish to share?

[Pauses.] I’ve been pretty lucky, thank goodness. Miranda Kerr is our cover star.

Given you are very settled into life in LA, how often do you get to come home to see your family?

We are planning to come to Australia this year to see my grandparents. My parents come over a lot, so I’m lucky. I’m hoping my parents will spend even more time here. My brother [Matty] comes over a lot with his partner Jimmy and my cousins and my best friend since I was six, Lauren. She comes over a lot. So I have a lot of people coming to visit [laughs]. I travelled to Australia so much before I had Flynn but it’s a little trickier now. It’s hard for him to understand the jet lag and now with another little one, and Evan’s schedule and Orlando’s schedule, I have to make sure it works with everyone.

The last time you and I sat down for an interview was in New York in 2014. You were newly divorced at the time and there was a lot of speculation about your personal life. Four years on and it seems much has changed in your life since then — settled down and with another baby on the way…

You know, I’m such a homebody. I love to be at home and with my family, and I feel lucky that I met Evan because he has those same values. So that was such a blessing, to meet someone who is all about family and likes to go to bed early and wake up early and focus on work. This is probably the most routine I’ve ever had in my adult life and it feels really comforting. Evan’s a big routine guy — and he kind of taught me that, because for 20 years I didn’t really have a routine. I was modelling and every day was different. Now there is a definite feeling of safety and happiness, which I never really realised until now because I didn’t know any different.

Just finally, next Sunday is Mother’s Day. Any special plans this year?

Well, hopefully Flynn will maybe make me some toast [laughs]. He’s good at making toast… toast with Vegemite, that goes a long way with me!

Check out the new photos of Miranda’s campaign for Marukome Koji Amazake and her TV commercials, BTS and an interview down below..

Gallery Links : Advertisement & Campaigns > 2018 > Marukome (Koji Amazake)
TV COMMERCIALS
   

   

INTERVIEW

BEHIND THE SCENES

As founder of KORA Organics, former Victoria’s Secret Angel Miranda Kerr is proving her passion for natural ingredients to be popular–and lucrative.

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“You don’t mean perfume,” Miranda Kerr gently corrects a colleague. “You mean aromatherapy.” Tucked inside in an unassuming condo building in Santa Monica, the supermodel-turned-cosmetics mogul leads a product meeting for her brand KORA Organics. It’s a modest, fuss-free building; There are no neon signs, peppy front desk personnel, or anything that would have you assume it houses an A-list star’s business. Inside, large quartz crystals and shaggy blankets pepper the simple white interiors that could as easily be a realtor’s office. A handful of people exchange memos and examine early beauty prototypes. This is a place where Kerr comes to get down to business. “I want to keep everything really clean,” Kerr instructs one of her employees during an intricate discussion on product lids. In a firm yet tolerant tone, she spends the next 10 minutes explaining why she specifically prefers one rose gold shade over another, citing the minimalist aesthetic she demands for her wellness line.

From there, she takes aim at a product still in development. She’s isn’t convinced it’s met the ideal texture and consistency. “I’d love to have it 10 times sandier,” she says, instructing the team to find a more granular option. Later, during a group brainstorm on potential new Kora creations, Kerr, pregnant with her second child, suggests something based on her own needs: How about a product that will help you sleep better? It’s quite apparent that Kerr is no mere figurehead. The entrepreneur is more than involved; she’s running this eco-conscious ship.

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“She is the driving force behind all the product concepts,” says Brett Riddington, KORA Organics general manager, on a later call. “[She gives input] on the efficacy of the product, the design, the packaging, the bottles we choose, all of the aesthetic.” Other times, she shows a hint of the charming, playful personality that skyrocketed her to nearly 12 million Instagram followers. When told a product was still undergoing quality approvals, she pulls a lighthearted Veruca Salt: “I don’t want to wait,” she jokingly wails, “I’m impatient.” Although strikingly confident and passionate, Kerr still shows signs of vulnerability. During the meeting, she hands out homemade blueberry banana muffins while contemplating the next day’s Sephora appearance. Her team eagerly discusses her schedule and potential outfits, but a visibly nervous Kerr has other concerns. “What if people don’t show up?” she asks. To that end, she attempts to think up a solution: “Maybe I’ll bring them muffins,” she offers, before excitedly adding, “with supplements in them.”i-MK_wProduct_Sep17.thumb.jpg.13af73a149b5afae0f2100e795a15b2f.jpg

TAKING THE LEAP

Since launching her skincare line in 2009, Kerr took big strides to establish herself as a competitive player within an overcrowded industry. Many models have attempted a beauty line, but few attained the success Kora Organics so quickly amassed, with over 200 retailers. It’s a far cry from where many of her peers end up: a flash-in-the-pan QVC segment. Kerr obviously has a leg up on most competitors due to her celebrity status, which has been unstoppable. She’s modeled for high-end design houses (Prada) and accessible (H&M) brands, and famously became the first Australian model to sport wings for Victoria’s Secret. Her private life has also made news: She has a son with her ex-, actor Orlando Bloom, and last May married Snapchat founder Evan Spiegel. But as she builds her brand, she’s no longer known just for her looks and high-profile relationships. She skillfully utilized social media to push her reputation as a health and wellness expert. Her Instagram quickly became a vehicle to showcase her passion for yoga, juice-blending skills, and envy-inducing meditation backdrops. She was also just quirky enough to catch your attention without completely alienating you: When she forced Bloom to pee in a cup lest he miss a moment of her 27-hour delivery labor, women silently cheered. When she told Gwyneth Paltrow at the Goop Summit that she toyed with leech therapy, the snippet overwhelmed the next day’s coverage headlines. Last year, she admitted waiting until after the marriage to consummate her relationship with Spiegel.

With Kora Organics, Kerr managed to inject her personality and quirkiness into a rapidly growing sector. She seized on the health trend and was one of the first to market wellness beauty: how mind, body, and skin are connected. Most of the line features the key ingredient noni, a fruit reportedly known for its antioxidants and anti-inflammatory properties. Kerr cherished the tropical species since her Australian childhood. (Her grandmother taught her to use it to treat sunburns, pimples, and later in life, jet lag.) It’s now found in a calming face oil ($68), refreshing facial mist ($34), and hydrating face mask ($34). It’s more than just skin deep, says Kerr; these products are meant to calm and relax the mind. They are meant to be part of a daily “ritual.” KORA Organics—which Kerr funds herself with no outside investment—stemmed from her own needs. While modeling, she wanted certified organic and non-toxic beauty products that not only smelled and felt good, but spoke to her wellness philosophy. “I had this moment where I realized I should maybe just create something myself,” says Kerr. “I wanted to invest my money into something that I was passionate about and dedicated to.” The founder is adamant about what she slathers on her body. “What you put on your skin actually goes in your bloodstream,” she stresses, attesting to recent concerns in the industry.

Kora Organics is one of many brands in the booming organic and natural beauty market, whose value is expected to reach $13.2 billion this year. In fact, lines with a natural and/or botanically derived clinical orientation now represent the largest combined share of prestige skincare sales, reports the NPD Group. The research firm Kline & Company predicts the synthetic cosmetics sector will decline in the next two years, while the natural skin care segment will grow. “[Consumers] are becoming more educated and interested in making healthier decisions for themselves and their families,” says Kerr, expressing her frustration at some of her competitors. “Some products can claim to be organic when they have only one organic ingredient.” Kerr spent the first year trying to learn as much as possible about the research and development process, booking interviews with labs and organic chemists. Working with noni proved difficult: it possesses a pungent smell. That, and the fact that no one had a certified organic noni ingredient. The budding entrepreneur ultimately worked with an Australian lab to source her own ingredients, which she demanded be certified through COSMOS, an international standard for organic and natural cosmetics. “I just remember carrying these little samples with me everywhere, and getting my friend to try them, and testing them on myself and my family,” Kerr recalls.

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She began with a few products, with availability mostly restricted to her native Australia. At the time, she was still working tirelessly for numerous fashion campaigns. Kerr, who has modeled since age 13, admits she wanted to devote more time to Kora Organics (“her baby,” as she calls it), but was scared. “Modeling was always my safety net,” she says. “It was a big leap for me.” That changed, however, when she met future husband Evan Spiegel, who pushed her to further commit to her own business. “He said, ‘Why are you running around doing all of this other work for clients when you could be focusing on your company?’” recounts Kerr. ‘”You really need to focus on this because when you focus on it, it’s going to grow.’” With Spiegel’s emotional support, Kerr pulled in the reins on her modeling career and set her sights on launching Kora Organics in the U.S. Not that Kerr doesn’t still wrestle with the temptations of her previous employment. Every so often, her agent calls with a lucrative opportunity. “It’s hard,” she says. “My manager is like, ‘Miranda, you’re crazy. Why would you turn that job down?’ And I respond, ‘Well, because I’m focusing on building my skincare brand and on being a mother.’”

WALKING A FINE, LUCRATIVE LINE

Kora Organics’ appeal lies in its ability to tout several unique and popular ingredients (coconut oil, green tea, rose quartz crystal, among them) while simultaneously incorporating wellness trends. Since dedicating herself full time to her business, Kerr released a number of new products that doubled down on this concept. This includes luminizers with rose quartz particles ($28), noni-infused skin health supplements ($10 for a pack of 5), and a body oil that comes in a mess-free stick format ($34). Cashing in on the crystal craze, all products are filtered through an actual quartz crystal during the manufacturing process. (“It’s intricate, expensive, and complicated,” laughs Riddington.) Some believe quartz contains healing and soothing properties, although that’s yet to be proven in scientific studies. “I did that just to add a personal little touch because I have used crystals for the longest time,” Kerr explains. “It was a way for me to personalize the products. [But] the most important thing is that the products are super effective and deliver results—regardless of the crystals.”

At the same time, she says, “It’s about the energy behind it, and my intention is to uplift people, and crystals have been used since the beginning of mankind . . . It doesn’t mean that it has to be for everyone, but I believe they’re helpful.” This is where Kerr proves herself to be a formidable businesswoman who can speak logically about her products without turning off her crystal-loving base. She’s isn’t saying her line totally buys into the woo woo fad, but she isn’t denying it either. With such sly wording, she can appeal to various sectors of consumers. Basically, if Gwyneth is too adamant about the validity of her questionable practices, Miranda might seem like the more approachable version. “It’s great to have those little reminders to take care of ourselves,” says Kerr of her product line, “and have that little bit of magic in our lives. Why wouldn’t I put that little extra touch in there?”

GOING GLOBAL

Kerr’s commitment to her business paid off: The Kora Organics website sold five times as much product to international markets in 2017 than the previous year. Meanwhile, in the U.S., e-commerce combined with retailer distribution channels (such as luxury e-retailer Net-A-Porter.com) saw sales increase more than 700%. In May, the brand went mainstream—making its way onto Sephora shelves and quickly becoming an organic best-seller. This past fall, the retailer added Kora Organics supplements, signifying further interest in wellness categories. “The Kora Organics holistic approach to beauty and wellness is one of the reasons why we brought the brand to Sephora,” said Priya Venkatesh, vice president of merchandising for Sephora, in an email. “Similar to Sephora, KORA Organics knows that confidence and wellness is a critical component of celebrating beauty. Miranda is a wonderful partner, she uses her vast expertise and knowledge as an accredited health coach to create certified organic products that offer our clients good-for-you ingredients that deliver results.” In the coming year, the brand will expand to more retailer partners as well as launch in Europe, Canada, Russia, and Asia. “We’ve only just begun in terms of where the product is sold,” says Riddington.

Kerr also plans on extending into more beauty categories, and even releasing an innovative new product that the market has never seen before. I cannot give any details, but upon viewing it, I can attest to its ability to hone in on several wellness trends at once. “Miranda would love Kora Organics to be the name whenever you think of natural and organic skincare,” says Riddington, “but also innovation in product.” Kerr might also consider using koraorganics.com to broaden her views about the more holistic side of the brand and report on healthy lifestyles. It would undoubtedly be a natural extension of what Kerr already does daily for her social media followers. In fact, while speaking with fans at her Sephora appearance, it seemed that was almost her chief appeal. “She really walks the walk,” said one fan of the model’s healthy lifestyle. Another, who aspires to be a professional beauty blogger, said she admired the “approachable” non-snobby way she shared her wellness rituals, but also, “her skin is aaah-mazing.” In the line of dozens waiting for their photo app with Kerr, many seemed to buy into the whole ethos Kerr is so good at selling. They’ve been watching her for years. As for Kerr, she seems to have no reason but to be confident about the future. Greeting each fan with a hug, she laughingly remarks, “I don’t have to make muffins after all.”

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